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Straight from the desk


Why your UX team probably doesn't need better designers
“It is not the strongest of the species that survives… but the one most responsive to change." “Change is the only constant” - Every single manager you’ve had The harshest truth you’ll realise but never say as a UXer is that most UX problems are not design problems. They’re problems of needless complexity, ones we unintentionally create to fix a problem that didn’t exist. When outcomes were weak, management assumes “We need better designers.” What we actually need is - Bette
Sep 91 min read


Trust - Built in boring moments
“We judge ourselves by our intentions and others by their behavior.” Stephen Covey “I always begin a relationship with trust - until you prove me wrong.” Me Trust has now become an overused, abused term. It doesn’t come from big slogans. It comes from being consistent.. Replying when you said you would. Remembering what someone told you last week. Trust is all about showing up, being there. The myth of “team building” We think trust is built in offsites, team outings, and w
Sep 92 min read
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