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Bell the Bull | Detecting Risk Earlier, Acting with Confidence

Student safety signals were scattered across eight disconnected systems — leaving risk undetected until it was too late and too little to help.

Role

Lead UX Manager

Timeline

2-day design sprint · 2022

Team

3 Designers
2 Researchers
1 UX Writer
1 Product Manager

Primary metric

58% ↓ high-risk incidents
72% faster intervention

OVERVIEW

The snapshot

Challenge

Schools relied on 8+ disconnected systems for attendance, learning, communication, wearables, and behavior.

These systems didn't share data, making it harder to spot patterns early. As a result, 70% of at-risk cases went unidentified until it was too late, while student safety incidents cost districts an estimated $11B+ annually.

Approach

Led a 2-day, two-sprint mixed-method research engagement with 28 stakeholders, including administrators, counselors, teachers, and parents.

Used interviews, surveys, contextual inquiry, journey mapping, and competitive analysis to map the full detect-to-resolve lifecycle.

Result

Delivered an AI-powered student safety platform across admin, counselor, parent, and student experiences. Unified risk signals into one view, reducing high-risk incidents by 58% and cutting average intervention time from 2.6 days to 1h 24m.

HERO METRIC

58%

Reduction in high-risk incidents

PROBLEM

What was breaking

Incident management queue showing 356 scattered incidents across statuses before Bell the Bull unified the workflow

78% of staff checked 5+ different systems daily just to understand a single student's risk profile

Average of 2.6 days passed between the first risk signal and any intervention, with 63% of critical cases escalating before staff acted

68% of parents didn't know how to get help or who to contact when a concern arose

We're not blind to student struggles. We're blind to the full picture.

DISCOVERY

How I learned it

Kickoff & scope definition (Day 1 morning)

16 stakeholder interviews, 6 contextual inquiries & 87 survey responses (Day 1 afternoon)

Affinity mapping & theme synthesis across 4 key areas (Day 2 morning)

Findings validation & opportunity prioritization with stakeholders (Day 2 afternoon)

Signals are everywhere, but insight is nowhere - 78% of staff check more than five systems daily to understand a student

Found in stakeholder interviews & contextual inquiry (95% confidence)

Interventions happen too late to matter - 2.6 days average between first signal and intervention

Found in document review & journey mapping (90% confidence)

Staff are overwhelmed and lack actionable clarity - 72% feel overwhelmed by alerts

Found in document review & reporting process analysis

INSIGHTS

The moments things clicked

Signals are everywhere, but insight is nowhere

Risk signals exist across many systems but are fragmented and never correlated into a single view of a student's wellbeing.

Interventions happen too late to matter

Delays in detection and escalation - 2.6 days on average - reduce the effectiveness of support and let risk compound.

Manual reporting crowds out the time it's meant to protect

High workloads, alert fatigue (72% overwhelmed), and unclear ownership lead to stress and inconsistent follow-through.

STRATEGY

How I chose what to build

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

THE TRADE OFF

A compliance workflow so confusing, 1 in 3 users abandoned it mid-form.

SOLUTION

The final shape of things

1

Escalation, not email chains

A structured, timed escalation pipeline routes every incident from AI detection through human validation, counselor review, and parent notification - cutting average escalation time and giving every stakeholder a clear next action.

2

Signals caught on the wrist, not after the fact

Wearable check-ins surface potential distress in real time - heart rate, voice stress, and risk level - and let a student report an incident in one tap, closing the gap between a signal and a response.

3

Parents see status, not silence

A dedicated parent portal shows safety score, active alerts, and intervention progress in real time, replacing the 68% of parents who previously didn't know how to get help.

IMPACT

What actually shifted

58%

Reduction in high-risk incidents (vs. prior year)

72%

Faster average intervention time

89%

Stakeholder satisfaction (students, staff & parents)

2.4x

More interventions before escalation

BEFORE

2.6 days average time from signal to intervention

41% of at-risk students identified early

48% follow-through completion on interventions

AFTER

1h 24m average time from signal to intervention

87% of at-risk students identified early

83% follow-through completion on interventions

Bell the Bull has given us the ability to see what we couldn't before — and act when it matters most.

Dr. Melissa Harper, Superintendent, Northfield School District

Curious how this could apply to your system?

REFLECTION

What I'd carry forward

What I'd do differently

I'd bring families into the co-design process from day one - parent visibility ended up being just as urgent as the counselor's detection problem, and we almost scoped the Parent & Guardian App as a 'later' phase instead of a launch priority.

What this taught me

Trust is the product. Everything else - the AI models, the dashboards, the alerts - is just a capability.

The moment schools trusted the system enough to act on what it surfaced, the metrics moved.

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